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    Open in a new Window   » Brand-stretching - - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.

    Open in a new Window   » Getting dirty - Critique of a Shield soap commercial, by Mark Crispin Miller.

    Open in a new Window   » The Sweeps - Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.

    Open in a new Window   » The contrition peddlers - When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article. (July 20, 1999)

    Open in a new Window   » Gandhi was No Pitchman - Why Apple chose the wrong icon to promote their product. Article from Salon. (November 4, 1997)

    Open in a new Window   » Malt liquor marketing to Latinos - The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market. (October 2, 1997)


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